Once your new Web Site is online, tell EVERYONE.

Share the excitement of being on the Internet ! Announce your new site in mailings, newsletters, and other correspondence.

Consider a separate mailing just to announce: "We're on the Internet!"

It is important to make your World Wide Web marketing efforts an integral part of your total marketing plan.

Include your URL in all of your other advertising. This gives interested people the ability to then "check out" your company by visiting your Web Site, without the pressure of talking to a sales person. This appeals strongly to many potential clients whose interest is piqued by a print ad, but are not yet ready to call or buy.

Realize that your Web Site can now become an automatic extension of your print or on-air advertising. By prominently featuring your URL and telling your audience that even more detailed information is readily available at your Site, your print and air advertising dollars can now convey much more information than ever before.

In addition to generating interest and traffic to your new site, the fact that you have invested time, effort, and money in establishing an Internet presence tells clients and prospects that your are serious about what you are doing.

The Author, Gary E. Torello, is President and founder of QGM, an Internet based marketing company that specializes in assisting other businesses get the most out of their involvement on the Internet.

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