INTERNET MARKETING BASICS

Reprint from the July 1996 Internet Marketing Newsletter

INTERNET MARKETING BASICS - Webvertising

INTERNET MARKETING BASICS - Webvertising ----------------------------------------
As the Web continues to grow and mature, more and more commercial sponsorship and advertising is being seen. Most of us are familiar with Banner Ads; those advertising banners at the top of other sites that entice you to click on them to visit the advertisers web site.
When considering placing a Banner-Ad linked to your site consider the recent findings by Online Business Today which reveal:

Novice Web users were surprised to find Web advertising, but typically said they did not find it obtrusive.

Users who access the Web from the consumer online services, especially AOL users, were acutely aware that downloading ad visuals was being done "on the clock." These users were more resistant to the idea of Web ads than direct dial users.

Users said they were more likely to click on an ad that displayed a familiar logo or brand name.

The top of page banner placement was the most likely to be noticed and commented on by users.

Also, be sure to weigh cost against the demographics of the typical user of the site your banner ad will appear on, not just the number of hits that the page gets where you advertise.

The Author, Gary E. Torello, is President and founder of QGM, an Internet based marketing company that specializes in assisting other businesses get the most out of their involvement on the Internet.