Most advertising media that we've grown accustomed to is "Push Media." Television, radio, print, billboards, etc. all try to get their message across without you requesting it. In fact, you can seldom avoid it!

World Wide Web Sites on the other hand are "Pull Media." Interested parties must actually request to view your message. There is no way to force your Web Site to interrupt someone (like a TV ad) while they are viewing some other site.

What does this mean to you? It means that in addition to simple advertising, your Web Site must have some "attractiveness" that compels users to want to view it. This attractiveness can come in the form of:

Content - Visual Appeal - Discount or Giveaway Offers

or other such incentives to the viewer.

As part of our standard procedure, QGM attempts to pinpoint, then develop the appropriate content, to accomplish the goal of offering information that is attractive, useful, and meaningful to your potential client.

Conversely, offering little, or nothing, to a potential client---one which has invested their valuable time to view your site---has the potential of not only disappointing them, but leaves them feeling that their time has been wasted.

This is certainly not any way to start a business relationship!

The Author, Gary E. Torello, is President and founder of QGM, an Internet based marketing company that specializes in assisting other businesses get the most out of their involvement on the Internet.

©copyright 1996 QGM

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Professional Web Site Development & Maintenance by QGM All information © copyright 1996 QGM

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